Precision Tune Auto Care Chooses ProspectPro for Nationwide Advertising on a Local level
IT News Online - february. 2013Precision Tune Auto Care has contracted with ProspectPro to provide new customer acquisition email advertising for each of its franchise and corporately owned locations nationwide. Precision Tune has awarded ProspectPro with this contract following testing that resulted in positive customer acquisition results.
ProspectPro is the latest product developed by CityTwist, the leader in email advertising for new customer acquisition. CityTwist designed ProspectPro for the SMB and franchise marketplace, enabling hyper-local email advertising from CityTwist's 125 million opt in consumer database.
Kevin Bates, Senior Vice President of Marketing and Advertising stated "we were very pleased with the local awareness that ProspectPro generated for our Precision Tune locations. As a result of the increase in customers, ease of use, and success of the tests it was a no brainer for Precision Tune to roll ProspectPro out to all of our franchise and corporate stores."
ProspectPro makes local advertising easy, effective and affordable. All data, creative artwork and delivery are included. With ProspectPro, CityTwist has truly empowered the SMB marketplace to compete against large national companies for hyper-local consumer business.
"CityTwist is very excited to partner with Precision Tune, and is honored to have been awarded the national contract. We look forward to working together with Precision Tune for many years to come, and for the continued success of ProspectPro's customers," said Ken Schwartz, CEO of CityTwist.
About Precision Tune Auto Care:
Precision Tune Auto Care is tuned into customers and the vehicles they drive! Count on Precision Tune for scheduled maintenance, service and repairs for autos, SUVs and minivans. For more than 35 years, they have been the pioneers in advanced diagnostic training and development servicing over 2.5 million vehicles each year. PTAC operates more than 375 state-of-the-art professional service facilities throughout the world and is a leader in educating the public on the importance of car care for personal safety and the health of the environment.
CityTwist Experiences 150% Growth in the 3rd Fiscal Quarter
MSN MONEY - September. 2012The end of the third fiscal quarter has marked great success for leading email advertising company CityTwist. In these trying times, CityTwist has experienced exponential growth, increasing quarterly revenue by more than 150% in the third quarter.
CityTwist's rapid growth is attributed to the company's Conquest Automotive division. On average, CityTwist's Conquest Automotive customers have dropped the marketing cost per car sold by more than 40%.
"We are very proud of what we have accomplished so far this year," said Ken Schwartz, CEO of CityTwist. "The level of service the CityTwist team provides, and the great return on investment our automotive customers enjoy, truly underscores the foundation of excellence that has been built at the company," added Schwartz.
The expectations for the fourth quarter are set high due to the success CityTwist has seen this year. The company believes this accelerated growth will continue in the fourth quarter and throughout 2013.
CityTwist to Introduce ProspectPro at DMA 2012
Financial tech spotlight - October. 2012CityTwist is set to unveil its fully automated SMB advertising service ProspectPro at the DMA 2012 Conference and Exhibition, October 13-18.
CityTwist said it views DMA 2012 as the perfect springboard to raise awareness to ProspectPro, an email advertising service that is already receiving accolades from current customers. With nearly 10,000 marketing professionals gathered at Mandalay Bay in Las Vegas, CityTwist said it is truly excited to showcase its latest industry changing product advancement.
"For less than a cup of coffee a day, ProspectPro drives new customers into local brick and mortar businesses," said Ken Schwartz, CityTwist's CEO. "ProspectPro is an incredibly powerful tool for businesses that draw from their own neighborhood for their customer base. It's what small local businesses need to grow with little to no marketing budget or knowledge," added Schwartz.
The company said that ProspectPro draws upon CityTwist's delivery technology, and 125 million consumer record opt-in database, representing one-third of all households in the United States.
CityTwist Ranked the #2 Small Business in South Florida, and #11 in the Southeast
Market WATCH - September. 2012Business Leader Magazine has named CityTwist the number 2 small business in South Florida, and number 11 small business in the Southeast United States. Rankings were based on business achievements, financial performance, and civic contributions.
"We are very proud to be recognized for our accomplishments by Business Leader Magazine," said Ken Schwartz, CityTwist's CEO. "To be chosen from amongst so many outstanding businesses is quite an honor to the CityTwist team," added Schwartz.
Headquartered out of Boca Raton, CityTwist has grown to become a leader in email advertising since its start in 2003. The award by Business Leader Magazine has solidified the hard work and dedication CityTwist prides itself on, continuing the recognition bestowed upon CityTwist by Inc. Magazine. By successfully bridging the gap between postal and digital, CityTwist has effectively brought direct mail to the internet and enabled acquisition email advertising to reach its fullest potential. By providing such effective services, CityTwist stands as a leader in email advertising. PR Newswire (http://s.tt/1oeiR)
CityTwist Announces the Release of ProspectPro, Changing the Way Small Businesses Advertise
Market WATCH - September. 2012CityTwist announced today the release of ProspectPro, a customer acquisition email advertising service for the small business marketplace. Previously only large organizations had access to CityTwist's GRID(TM) technology email delivery system, and geographically targeted database of 125 million opt-in consumers. Now with ProspectPro, CityTwist has made acquiring new customers with email advertising effective and affordable for all businesses, from the local mom and pop store to major corporate entities.
"All too often small business owners would want to use CityTwist's existing products and services; however the cost and scale of the services we offered were just too much for a local businesses' budget," said Ken Schwartz, CityTwist's CEO. "There were a lot of disappointed small business owners out there. They wanted to email advertise, but collecting email addresses from their customers was proving far too difficult, and the hidden costs of daily deal services were proving far too expensive," added Schwartz.
Businesses have seen impressive results. One of the first to use the service, John Bentley, owner of a Planet Beach spa franchise stated, "CityTwist put together a great campaign that has, after only two deployments, netted over a 50% return. We expect more net profit with the coming deployments. CityTwist's expertise, combined with their superior artistic design, makes for a great marketing tool."
With ProspectPro, for less than the cost of a cup of coffee a day, small businesses target new customers with hyper-local email advertising. Advertising campaigns are fully automated, have guaranteed delivery, and include all artwork. Best of all, businesses keep all of their profits, rather than sharing them with the advertising service provider.
Polk Provides Industry Intelligence to CityTwist for Enhanced Email Targeting
Bloomberg businessweek - February, 2012SOUTHFIELD, Mich. (Feb. 1, 2012) - Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist's marketing solutions for dealers.
This agreement enables dealers to more effectively target and measure the success of their email marketing campaigns. CityTwist is using Polk data to help reach consumers that are in market to buy a vehicle, enabling more relevant message targeting, and therefore increasing the amount and quality of web site traffic. This increased web traffic ultimately results in more vehicle sales.
Since the integration of Polk make, model and garage predictor insight into its tools, CityTwist dealer clients across all vehicle categories -- from value to ultra-luxury brands -- have seen an increase in sales. In fact, CityTwist has seen on average a marketing cost per car sold of only $200.00 since the Polk integration. More than 200 CityTwist customers are enjoying the benefits from this integration since the program fully launched in mid-2011. Polk will showcase its full suite of solutions for dealers, agencies and service providers at booth #2674 during the upcoming NADA Convention, Feb. 3-6, at the Las Vegas Convention Center.
About PolkPolk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
U.S. Suburban Press Partners with CityTwist for Geo-Targeted Email Advertising Campaigns
Bloomberg businessweek - June, 2011SCHAUMBURG, Ill., June 14, 2011. Alternate Marketing Networks, Inc.'s wholly owned subsidiary, U.S. Suburban Press (USSPI), (www.usspi.com), is a leader in hyper-local newspaper advertising, and CityTwist, (www.citytwist.com), the leader in new customer acquisition email advertising, proudly announced that they have formed a partnership for USSPI to offer CityTwist's industry leading services to its newspaper and agency clients.
For USSPI, CityTwist provides a turnkey expansion to USSPI's newspaper product offerings, with geographically targeted email advertising campaigns to CityTwist's national subscriber database of 125 million consumers. "Bringing a new immediately saleable local marketing solution to our customers has been a priority for USSPI, and CityTwist provides the perfect solution," said Frank O'Connell, President of USSPI.
For CityTwist, USSPI provides access to an established marketplace of traditional newspaper advertisers. "We are thrilled to partner with a best-of-breed firm like USSPI, a company that is known for providing their customers with strong returns on investment," said Ken Schwartz, CEO of CityTwist. "We truly believe that expanding multi-channel capability to newspaper advertising is a home run for traditional advertisers."
CityTwist has become the solution for bricks & mortar businesses marketing directly to local customers. Unlike contact services that are limited to contacting a business' pre-existing customers, CityTwist provides access to new customers from its subscriber database of 57% of internet users in the United States.
Alternate Marketing Networks' sole operating subsidiary, National Home Delivery, Inc., is an agency that specializes in national newspaper media buying and placement. This is accomplished through National Home Delivery's three primary divisions, U.S. Suburban Press (USSPI), Specialty Media Solutions (SMS) and Custom Media Solutions (CMS). USSPI has provided national advertisers in the U.S. with targeted advertising on a hyper-local level as well as a one-order, one-bill system for over 40 years. The Company has over 2,000 newspapers in its proprietary database.
A division of Visionamics, CityTwist is headquartered in Boca Raton, FL. CityTwist provides acquisition email advertising services that deliver measurable value and return on investment. Inherent in these uniquely effective services is CityTwist's ability to consistently deliver email advertisements to finite consumer populations, including Zip Code level geographic targeting. By successfully bridging the gap between postal and digital, CityTwist has effectively brought direct mail to the internet and enabled acquisition email advertising to reach its fullest potential.
Businesses getting results from email
South Florida Sun Sentinel - march 2010 - by Arlene SatchellSocial networking websites such as Facebook and Twitter are providing businesses with new ways to market their products to existing and future customers.
But as businesses rush to 'friend' and 'tweet' their way into consumers' hearts, is e-mail marketing being trumped by social media?
Industry experts say no and contend that e-mail adoption and use remains strong with businesses and consumers alike.
"E-mail is still the central hub for how people want information to be pushed to them," said Karen Talavera, digital marketing expert and president of Synchronicity Marketing in Lake Worth.
According to Forrester Research, 90 percent of online Americans currently use e-mail as a mainstream communication channel. By 2014, it forecasts there will be 153 million active e-mail users nationwide, up from 145 million in 2009.
"It's very simple to use and cost effective," said Jude Diaz of Wealthwise Technologies, a Plantation investment advisory firm that has been using Waltham, Mass.-based Constant Contact's e-mail marketing service. "You see a lot of nice results with minimal efforts."
In November, Gregory Drew, owner of Boca Powerhouse gym, sent a free seven-day promotional workout offer to 4,134 women in the Boca Raton area. He used a geographically targeted e-mail marketing platform from local company CityTwist.
The e-mail campaign cost him about $250, but his return on investment was $10,400 in revenue — the value of 26 new memberships.
"It's worked better than any other form of marketing I've used," Drew said. "I've had 10 times the results."
By 2014, consumers are forecast to receive an average of more than 9,000 e-mail marketing messages annually in their primary inboxes, according to Forrester. Spending on e-mail marketing is also expected to climb to $2 billion that year, up from $1.2 billion in 2009.
To distinguish their messages from spam, e-mail marketers should adhere to standards established by the federal CAN-SPAM Act, which regulates commercial e-mail, Talavera said.
For example, the standards stipulate providing an unsubscribe option and sender information, such as business name and address with each message.
Boca Raton-based CityTwist has had success in the downturn with its geo-targeted e-mail marketing technology and has had to hire more staff to meet growing demand.
Brick-and-mortar businesses like Boca Powerhouse can tap into CityTwist's database of 125 million consumers nationwide who've opted to receive promotional offers from vendors.
For 5 cents per e-mail, businesses can send e-mails with discounts or special offers to residents in a specific zip code or a targeted radius of their locations using CityTwist's software.
When the Dermatology and Liposuction Center in Delray Beach opened last August, management opted to use CityTwist to spread the word about its services. Since then it's sent other e-mails offering a variety of discounted services.
"We've definitely gotten business through it and the business paid for the costs," employee Lisa Amar said.
CityTwist Chief Executive Officer Ken Schwartz said the company expects to double its revenue in 2010. In 2009, revenues topped $3 million.
Talavara said e-mail marketing's low cost compared with other forms of direct marketing is helping to drive adoption in the economic downturn.
Starting at $15 a month, a business with a database of 500 or fewer e-mail addresses can send customized messages using Constant Contact's e-mail marketing system.
Tracking tools that show how many e-mails were opened, forwarded or not delivered and other measurements are also provided, said Lisa Sparks, Constant Contact's regional development director for South Florida.
Experts also say businesses are using social media tools in tandem with e-mail to broaden their marketing reach.
"Using e-mail to deliver blog posts, videos, Facebook fan pages, product reviews and any other type of social media to your customer is now more common," said Taigh White, president of the South Florida Interactive Marketing Association.
The two channels can help spread the word about brands online, said White, an online marketing manager for BankAtlantic in Fort Lauderdale.
CBS News Interview with CityTwist's CEO Ken Schwartz
South Florida Business Report
august 2009 - Interview with News Anchor David Weir
august 2009 - Interview with News Anchor David Weir
South Florida Business Journal
july 2009 - by Bill Frogameni
july 2009 - by Bill Frogameni
Boca Raton technology firm Visionamics positioned for growthWith money migrating away from traditional media, Visionamics, a Boca Raton-based electronic marketing solutions provider, has positioned itself for growth.
By the end of 2009, the six-year-old company plans to add a net total of 40 people (mostly in sales) to its current 30-person staff, founder and Chairman Lou Nobilé said. The company also expects to grow revenue from $1.6 million in 2008 to about $4 million in 2009.
"We're growing like a weed," Nobilé said.
The growth comes largely on the strength of Visionamics' CityTwist product, which debuted in beta form in January 2008 and now accounts for more than 50 percent of the company's revenue, Visionamics CEO Ken Schwartz explained.
CityTwist is a technology that allows brick-and-mortar vendors to execute e-mail campaigns targeted to specific geographical regions. For instance, if a pizza parlor wants to send a promotional offer to every valid e-mail address belonging to people who live within a 5-mile radius, it can use CityTwist. There is also an online software module that allows the vendors to design and execute a "10-minute e-mail campaign," Schwartz said.
The cost is 5 cents an e-mail, or $50 for 1,000. The average sale was $1,800 in June, Schwartz said.
125 Million-strong databaseThere are other software tools that allow vendors to conduct automated campaigns, but CityTwist is different because it taps Visionamics' 125 million-strong database, Nobilé said. That database is built with sophisticated data harvesting methods, he said. The company can correlate e-mail addresses with physical addresses to ensure the e-mail address is accurate, for instance.
Other e-mail marketing programs let you call the customers in your phone book, Nobilé said. "We are the tool that lets you call everyone."
The people who are contacted by e-mail have opted, at some point, to receive promotional offers, so the process is compliant with the federal CAN-SPAM Act, Schwartz said.
Vendors are also drawn to CityTwist because Visionamics monitors customers to make sure it is handling only brick-and-mortar companies - "no porno, no casinos," Schwartz noted.
"We have good relations with the internet service providers," he explained. "When we mail out, it doesn't go into the spam box."
Visionamics' Web site says it has handled business for such highly recognized brand names as Toyota, Papa John's and Allstate.
Before Visionamics, Nobilé and Schwartz were top employees at Seisint, the Boca Raton-based data mining company that was sold to LexisNexis for a reported $775 million in 2004. At Seisint, Nobilé was a top software engineer. Schwartz was the general counsel and later did business development after the company was sold, he said.
In addition to CityTwist, Visionamics sells different software services related to database management.
Technology guru Hank Asher, Seisint's founder, confirmed that both men worked for him. Asher spoke highly of Nobilé's technical skill, and said it will serve him well in e-mail marketing.
"With that product, I'm sure he'd be better at it than anyone else I've ever met in my life," Asher said.
Joe Laratro, vice chairman of the South Florida Interactive Marketing Association, said e-mail marketing is an increasingly popular vehicle as ad dollars migrate to the Web. A tool like CityTwist can be a particularly attractive way to market for companies that need to keep overhead low, he added.
"I think for your small, brick-and-mortar, local-based companies, it's a good product," he said. "They can test the waters without having to build a $50,000 Web site."
CityTwist Partners with Marketing Industry Giant, Aspen Marketing Services on Geo-Targeted Email Campaigns
Bloomberg - july 2009CityTwist (www.citytwist.com), the leader in geo-targeted email marketing, proudly announced that they have formed a partnership with Aspen Marketing Services, the largest privately-held marketing services agency in the United States, to provide geo-targeted email advertising campaigns for its automotive clients.
For Aspen Marketing, CityTwist is enhancing its auto dealership direct marketing campaigns with geo-targeted email campaigns to its national subscriber database of 125 million consumers. "We have only been using CityTwist for three months and we've almost reached 1 million emails sent. We have seen tremendous ROI, including increased sales, high open rates, strong click-through percentages and it's a tremendous value add product that makes us stand out from our competitors," said Mike Gottschalk, Executive Vice President of Aspen Marketing Services. "Bringing conquest email marketing to our customers has been a priority for Aspen, and CityTwist provides the perfect solution."
CityTwist allows businesses to advertise directly to subscribers within a specific geographic market through email while receiving real-time tracking on open and click-through rates. "We are thrilled to partner with a best-of-breed firm like Aspen Marketing Services, a company that is always focused on providing their customers with the utmost value," said Ken Schwartz, CEO of CityTwist. "We truly believe that this effective yet affordable marketing technology will continue to change the way advertising is done. Besides its ease of use, our clients have seen major sales increases while lowering costs per acquisition."
CityTwist has become the solution for bricks & mortar businesses marketing directly to local customers. Unlike contact services that are limited to contacting a business' pre-existing customers, CityTwist provides access to its subscriber database of 57% of internet users in the United States.
"What's not to like about CityTwist? The additional cost for a direct marketing campaign is minimal. We don't pay for any undelivered emails. There are no spam concerns as all emails are opt-in and we have not received a single complaint from almost a million emails sent. No set-up fees. Increase in client's sales...in other words, we see our relationship with CityTwist lasting a long, long time," added Gottschalk.
About Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Chicago, San Diego, Tampa and Toronto, ON. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Advanced Analytics for clients such as General Motors, AT&T, ConAgra, Motorola, Georgia-Pacific, Allstate, Kraft Foods and JVC. www.aspenms.com
A division of Visionamics, CityTwist is headquartered in Boca Raton, FL. It's a proven advertising service that is more effective and a fraction of the cost of traditional advertising. Since August 2008, CityTwist has grown over 250%, having conducted thousands of successful campaigns for businesses across the US. Its client list includes franchisees, restaurants, retail, wholesale, fulfillment, ad agencies and auto dealers, all looking to reach consumers who have subscribed to receiving offers, specials and promotions from local businesses.www.citytwist.com
Aspen Marketing adds local targeting to automotive e-mail campaigns
DM News - june 2009 - by Dianna DilworthAs the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way.
Aspen, which does the dm for various automotive companies including Mercedes, GM and KIA, recently partnered with e-mail services firm CityTwist to do geo-targeted e-mail. The agency has been using direct mail in conjunction with e-mail to promote events and sales at the local level.
"We're really looking at a multichannel marketing approach, whereas a few years ago it was pretty much just direct mail," said Mike Gottschalk, EVP of Aspen Marketing. "We drop the mail ahead of time, then do the e-mail campaign a day or two before the campaign begins to build interest."
Aspen is sending these e-mails out to 125 million consumers nationally. CityTwist handles the geo-targeting component and targets the recipients based on zip code. The demand to be more targeted has come in response to the slowed automotive industry.
"It has forced us to be better marketers and enhance our tactics," added Gottschalk. "We are trying to enhance our products to get a better response out of consumers."
Auto dealer Brown Daub sees traffic from locally targeted e-mail
DM News - May 2009 - by Dianna DilworthAdvertising locally is key for bricks-and-mortar businesses, and for Pennsylvania-based auto dealer Brown Daub, targeting consumers via geotargeted e-mail is key to selling cars. Last month the auto dealer sent out an e-mail to promote a Memorial Day tent sale and saw an 11% click-through rate.The auto dealer sends e-mails from its in-house program to customers, but works with geotargeting e-mail services firm CityTwist, an e-mail and database marketing company, in a move to acquire new customers. CityTwist has a database of125 million consumers, who have opted in to receive e-mails about local businesses in their area based on industry.
"It is very much like direct mail," said Ken Schwartz, CEO of CityTwist. "It is locally targeted so that people in your immediate community can receive marketing messages about your product. The idea is to get folks who live in their community come into our clients' stores. The e-mails drive more opens, more clicks, because they are locally relevant to the consumer."
Brown Daub sends e-mails through CityTwist for special events, such as off site tent sales, as well as for promotions they are having on vehicle service such as $20 off an oil change.
"E-mail is important because you can track the response," said Nanci Oakley, advertising and direct marketing manager at Brown Daub. "We use CityTwist to announce events and to reach a broader area outside of our circle of customers."
This month, the brand is working on an e-mail to go out in June that targets Pennsylvania consumers that live in towns where Dodge and Chrysler dealers have closed, to let them know that they can still have their cars maintained at Brown Daub. As car dealers are facing the challenge of a recession and a troubled auto industry, being more targeted is a key to reaching customers.
"The problem auto dealers face is that their used cars are depreciating very quickly, so they have to move their vehicles very quickly and in this recession, the auto industry has been challenged," added Schwartz.
For Brown Daub, acquiring new customers is key. "There are a lot of new people new to the area moving from New York City and Northern New Jersey and they don't really know who the reliable car dealers are and how to reach them," added Oakley. "So we send them e-mails to let them know that we are here."
Email Marketing Basics
Dealer Marketing MagazineThere is no question that more and more consumers are beginning their car purchase in the comfort of their own homes by going online. Competition for consumers' attention is shifting from ad placement in newspapers, to Website traffic. The question is how can dealerships effectively and affordably drive consumers to their Websites to generate quality leads?
October 2008 Edition - by Ken Schwartz
October 2008 Edition - by Ken Schwartz
Permission-based email marketing is a proven method of delivering consumers to dealer Websites. Many dealerships, however, are not fully versed on the different types of email marketing available. So here are the basics of this effective lead generation tool.
What does permission-based or 'opt-in' mean? Permission-based or opt-in means that the consumer requests to receive special offers from businesses. When your customer provides you with their email address they have opted-in to receiving communications from you. List companies and email vendors may also have permission-based prospect files that dealers can take advantage of for communicating with potential new customers in their community. If the list you are thinking of using does not contain opt-in or permission based emails, then you are dealing with spam, which can wind up with you getting blacklisted from further advertising via email.
What is a contact service? A contact service is a customer relationship management tool (CRM) that dealerships can use to communicate with their customers via email. Many contact services will only permit users to email their own customers, with email addresses collected directly from those customers. Contact services are very effective and an incredibly inexpensive way to offer current customers specials and discounts from the service department.
What is a prospect service? A prospect service is a new customer acquisition tool that dealerships can use to communicate with potential new customers in and around their dealership. Unlike the CRM contact service, a prospect service dealership can advertise directly to thousands of potential new customers in their community. Prospect services are very effective for driving Website and foot traffic and cost mere pennies on the dollar compared to the traditional prospect marketing methods.
Email marketing benefits. You should think of email marketing in the same manner as direct mail, except it is often more effective and far less expensive. There is no wait time for creating advertisements; instead dealerships can easily be marketing in the same day they decide to do a mailing. Email marketing provides instant tracking of consumer responses and can be forwarded from one consumer to annewsbox.In today's changing marketplace, it is important for dealers not to be left behind. Permission-based email marketing provides a proven alternative to traditional marketing techniques, offering contact with thousands of consumers not being reached by newspaper and radio. At the cost of pennies on the dollar compared to newsbox marketing methods, dealers can immediately employ email marketing without taking money from traditional marketing budgets.
Ken Schwartz is the CEO of CityTwist, the do-it-yourself permission-based email prospect service, located at www.citytwist.com.
CityTwist and Dunhill International List Co. Enter Into Alliance
Reuters - August 2008CityTwist, the only provider of do-it-yourself permission based email marketing, and Dunhill International List Co., a provider of mailing lists that help businesses reach specific targeted audiences, today announced that they have formed an alliance for Dunhill International to offer its clients a private labeled version of the CityTwist application. The Alliance marries Dunhill International's reputation as a leader in the list compilation industry with the CityTwist application, the do-it-yourself email advertising application with a massive database of 250 million geo-targeted email addresses of consumers who have opted into receiving information from local and national businesses.
The alliance opens new distribution channels for CityTwist, and provides a new turnkey product offering for Dunhill International. "We are very excited to partner with a leader in the marketing industry the likes of Dunhill," said Ken Schwartz, CEO of Visionamics. "Placing the enabling technology of CityTwist in the hands of Dunhill will create immediate revenue opportunities for both companies, without diluting or cannibalizing Dunhill's newsbox offerings," added Schwartz.
This alliance provides both parties with a true win-win situation, and offers Dunhill International the ability to drive new revenue without investment in development," added Robert Dunhill, CEO of Dunhill International List Co.
Launched as a brand new division in January 2008 by Visionamics, the leading provider of deliverable permission based email services, CityTwist's popularity has continued to grow because of the strong return on investment CityTwist delivers. Unlike email contact services, with CityTwist you don't need your own email addresses to use the service. There are no contracts, minimum spends, or newsbox hidden costs.
About CityTwistCityTwist is easy to use, effective, and fully trackable. A division of Visionamics, a leading provider of permission based email marketing services, CityTwist enables companies of all sizes to leverage Visionamics' industry leading email delivery system and huge 250 million opt-in email record database, to deliver geo-targeted advertisements to consumers in relevant marketplaces. There is no requirement of mailing lists, artwork, or websites in using the system. For information regarding CityTwist, please contact Ken Schwartz at telephone number (561) 989-8480, or email email@example.com.
About DunhillDunhill International List Co. is the nation's oldest, most experienced and largest compiler of specialty mailing, telemarketing and email lists. The firm, headquartered in Boca Raton, FL was founded in 1938 to service direct marketers with business and residential mailing lists. Although population growth and computer technology have substantially changed the direct marketing industry, the high level of service that was provided over 70 years ago continues today. Dunhill currently provides over 20,000 constantly updated mailing, telemarketing and e-mail list categories. For information regarding Dunhill International List Company, please contact Candy Dunhill at telephone number 1-800-DUNHILL (386-4455) or Candy@dunhills.com.
CityTwist Local Advertising Reaches its 1,000th Customer
reuters - july 2008CityTwist, the provider of do-it-yourself permission based email marketing, today announced that it reached 1,000 customers this past June. Launched as a brand new division in January 2008 by Visionamics, the leading provider of deliverable permission based email services, CityTwist's popularity has continued to grow because of the strong return on investment CityTwist delivers. Unlike email contact services, with CityTwist you do not need your own email addresses to use the service.
Advertisers can leverage the massive database of 240 million geo-targeted email addresses, and advertise in the locations they choose to consumers who have opted into receiving information from local and national businesses. For just five cents per email address, CityTwist provides email marketing to local markets that is more effective than newsbox advertising methods.
"I am extremely proud of the development team for creating such an enabling advertising tool for both the SMB market and large businesses alike," said Ken Schwartz, CEO. "One thousand customers its the first of many milestones for CityTwist, and with the enhancements in the project plan there is much more to come," said Schwartz. Developing email campaigns is fun and easy. There are many professional looking templates available to create that perfect mailpiece, or pre-existing advertisements can be uploaded. And, because response rates are completely trackable, customers always know how their advertising dollar is working.
There are no contracts, minimum spends, or newsbox hidden costs.