Author: ct_root_admin

As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way. Aspen, which does the dm for various automotive companies including Mercedes, GM and KIA, recently...

Advertising locally is key for bricks-and-mortar businesses, and for Pennsylvania-based auto dealer Brown Daub, targeting consumers via geotargeted e-mail is key to selling cars. Last month the auto dealer sent out an e-mail to promote a Memorial Day tent sale and saw an 11% click-through...

August 12th, 2008 BOCA RATON, Fla., Aug. 12 /PRNewswire/ -- CityTwist, the only provider of do-it-yourself permission based email marketing, and Dunhill International List Co., a provider of mailing lists that help businesses reach specific targeted audiences, today announced that they have formed an alliance for...